From its refreshing scent and rich lather to the iconic first “Eye Opening” commercials and ads, Coast soap has been a trusted favorite since its launch in 1976. Over the years we’ve created a variety of products, but through all of them one thing has remained consistent–an invigorating scent in each and every one. In 2003 we introduced our first body wash and in 2007 we made our body wash dual action for body and hair.
It’s hard to believe we’ve been invigorating showers with eye-opening freshness for over 35 years. It feels like 1976 was yesterday.
The Coast Timeline:
Launch of Coast as high-lathering, high-fragrance antimicrobial bar.
Coast Soap brings The Eye Opener! to life with our first TV commercial.
Coast launches Max with aloe bar.
Coast Soap now has a fiend with Coast Blue Body Wash.
Hair around the world welcomes Coast Hair and Body formula.
Coast Soap moves west coast with our surfer-inspired look.
Coast celebrates 35 years with throwback packaging!