THE STORY OF COAST

From its refreshing scent and rich lather to the iconic first “Eye Opening”
commercials and ads, Coast soap has been a trusted favorite since its launch
in 1976. Over the years we’ve created a variety of products, but through all of them one thing has remained consistent – an invigorating scent in each and every one. In 2003 we introduced our first body wash and in 2007 we made our body wash dual-action for body and hair.

It’s hard to believe we’ve been invigorating showers with eye-opening freshness for over 35 years. It feels like 1976 was yesterday.

THE COAST TIMELINE:

1976

Launch of Coast® as high-lathering, high-fragrance antimicrobial bar.

1977

Coast® Soap brings The Eye Opener to life with our first TV commercial.

2002

Coast® launches Max with aloe bar.

2003

Coast® Soap now has a friend with Coast Blue Body Wash.

2007

Hair around the world welcomes Coast® Hair and Body formula.

2009

Coast® Soap goes West Coast with our surfer-inspired look.

2011

Coast® celebrates 35 years with throw- back packaging!